Rightly dubbed as ‘the greatest literary show on Earth’, Jaipur Literature Festival has become an annual literary platform for knowledge-sharing conversations and beyond at Diggi Palace in Jaipur. To retain its exponential recognition and connectivity with the audience on different platforms, we have been executing various digital verticals since last few years. We did same for this edition of JLF as well and deployed a host of digital servic...

Oppo launched their latest selfie-centric smartphone – ‘Oppo F5 Youth’ at a specially designed Selfie Cafe in the popular mall of Phoenix Marketcity in Kurla, Mumbai. For this event, we developed a mobile application which was used to click photos on the three different Oppo phones and all three photographs were shareable in one post on the social media. How was this executed? A person clicked a picture on say phone no.1. A unique code was...

We delivered many digital services in one of India’s prominent literature Festival known as Times Literature Fest which re-imagines how words can play a pivotal role in changing the world. This year, writers, novelists, thinkers and other talented speakers reflected on the recent times and pondered about the future of the world’s largest democracy in this festival of book and ideas. Talking about our services, we did pre-event promotional act...

Engaging People with “Ultragram” – Instagram Pictures to Take Home

The globally celebrated Road to Ultra’s event “Ultra Music Festival” was recently hosted in New Delhi and Mumbai. Just like its international counterparts, the excitement of the music enthusiasts was beaming high with the presence of fan favorite music talents like The Chainsmokers. To further enhance the experience and engagement of the audience, we worked with the organizers to put an “Ultragram” stand where people were able to get t...

Celebrating ‘Rakshabandhan’ with Vodafone – Mobile Application Creation

We developed an interactive application for the Vodafone on the occasion of Rakshabandhan through which people were able to prepare a customized message for their brother/sister and post on their Facebook timeline. This provided the brand to connect with the audience with the interactive post and people with an opportunity to showcase the strong bond with their sibling. When a user opens the application, he is greeted with a welcome screen follow...

Every Brand Should Take Note of these Facebook Live Stats

The Social Media Game was changed forever when Facebook launched Facebook Live for the users on April 6, 2016. It has enabled more than a billion people on the social network to go Live from any part of the world, anytime. Being just a year old, Facebook Live has risen as a dominant platform for all sorts of media posted on the news feed of Facebook, utilised by the media publishers of the top pages on the world’s largest social network. If yo...

For the purpose of social media marketing, different forms of content such as text, images, video, and live streaming have a varied effect on the audience engagement. Nonetheless, the motive of brands is to expeditiously engage their audience in the most effective manner. For the same purpose, many brands have adopted Facebook Live streaming as a social media marketing strategy. However, the question to ask is how useful live streaming services ...

It’s not something unfamiliar that Aam Aadmi Party (AAP) has been in news for allegations and after which Twitter outrages and swells with responses and accusations from the global users on and about the political party, its leaders, and ministers. Commencing with a quick brush up of how AAP came into the public eye yet again and got caught in the ugly clutches of politics. Kapil Mishra versus Arvind Kejriwal: Delhi CM asked to resign or...

Facebook Live Polls – A Tool of Great Engagement

Polls in Facebook Live has emerged a new way to engage the audience on the social platform. Whether it is great elections of the United States to asking your audience about their favourite food, you can see a live poll video every now and then on your Facebook timeline. Recently, the upsurge of this social media trend benefited many pages and sites in terms of variably increasing their outreach. And, for something as simple as a Live Poll, it is ...

Some of the biggest Social Media Campaign Fails!

Marketing is a tricky concept but is an equally indispensable approach for any brand to grow in the market today. In that context, social media plays a vital role in modern marketing strategies. Where it takes a series of befitting and intriguing social media campaigns to build a striking brand image in the market, there, just one out of the line content campaign, can turn out to be a major NO-NO for the brand and can Boomerang back at you. And ...