Experiential Activations

Your Guide To A Successful Brand Activation Strategy

To make your brand trend, a successful brand campaign is a must. A boring marketing campaign falls flat on the face, without engaging any audience. To make a buzz with a marketing campaign or to promote a brand or for branding, brand activation solutions and digital activations are used by agencies to make their brand success by marking its presence. Social media has taken a troll in the current era, and marketers are using it for their brand...

BTL Activities

Time keeps on changing, and so does marketing trends and strategies. Gone are the days when traditional marketing and ATL activities (print, media, radio & internet) were only responsible for generating leads. Years ago, ATL (above-the-line ) marketing activities were in existence. Ever since marketers started using experiential marketing solutions to promote their brand, BTL activities have taken over traditional marketing entirely in the c...

Rightly dubbed as ‘the greatest literary show on Earth’, Jaipur Literature Festival has become an annual literary platform for knowledge-sharing conversations and beyond at Diggi Palace in Jaipur. To retain its exponential recognition and connectivity with the audience on different platforms, we have been executing various digital verticals since last few years. We did same for this edition of JLF as well and deployed a host of digital servic...

The fifth edition of one of the largest industrial trade shows - ‘India Industrial Fair 2018’ was hosted by Department of Industries (Govt. of Rajasthan) and Laghu Udyog Bharati in Jaipur. Its aim was to attract buyers who actively source new and innovative products from India and around the world. This event offered the participating companies a unique platform to exhibit their products and services. We were present on-site to organize sever...

Oppo launched their latest selfie-centric smartphone – ‘Oppo F5 Youth’ at a specially designed Selfie Cafe in the popular mall of Phoenix Marketcity in Kurla, Mumbai. For this event, we developed a mobile application which was used to click photos on the three different Oppo phones and all three photographs were shareable in one post on the social media. How was this executed? A person clicked a picture on say phone no.1. A unique code was...

Making Feedbacks Interesting With “Sling Swipe” At ISNCON ‘17

The 48th Annual Congress of the Indian Society of Nephrology (ISNCON 2017) was hosted during 14-17th December 2017 and there were around 1500 delegates from across the country who participated in the conference for knowledge share in the field of Nephrology, Dialysis, and Transplantation. For our client Creanno Entertainment LLP, we developed a feedback mobile application installed on a tablet at the booth of Fresenius medical care where a person...

Digital Activations at INK Conference ‘17

INK’s “Road to GES” conference was an immersive 3-day event which comprised of engaging sessions with visionaries like CEOs, entrepreneurs, artists, scientists and others from diverse walks of live talking about their vision and perspective. For this event, we provided two services under our digital mandate - private live streaming and social wall. Live Streaming All the sessions happening at the event were live streamed on the YouTube whic...

Deploying Self-Assist Knowledge Booth At World Food India ’17

World Food India ‘17 was a 3-day event which provided the food industry of India an opportunity to connect, collaborate and share the culinary expertise. Apart from the business prospect where companies put their stalls and shared their products and services, there were food lovers from all over the country. They gathered on the venue to taste the exotic delicacies from across the various regions and experience the gastronomic exuberance. It wa...

We delivered many digital services in one of India’s prominent literature Festival known as Times Literature Fest which re-imagines how words can play a pivotal role in changing the world. This year, writers, novelists, thinkers and other talented speakers reflected on the recent times and pondered about the future of the world’s largest democracy in this festival of book and ideas. Talking about our services, we did pre-event promotional act...

Engaging Audience At EY’s Annual Partner’s Meet & Director’s Meet

These were the engaging digital activations deployed by us at EY's Annual Partner's Meet and Director's Meet. Magic Mirror The client wanted an interactive digital solution which can engage the audience present on site. We accomplished this with “Magic Mirror” setup on the location where people could get their photo clicked, get complimented and share the picture on Facebook or Email. Gif Booth Another engaging activity which we did for the...