How we created contests which appealed the fans of the movie Jab Harry Met Sejal and provided them with a platform to be a part of record breaking attempt in Bollywood’s greatest Chorus of all time! While normally the connection between a brand and movie promotion only revolves in the space of basic engagement with the audience, we along with Heineken and team of JHMS took it a step ahead by organising two fun and interactive contests for fans...

For decades, Pepsi has always been on the upper hand whenever the talk was about creating some exceptional marketing campaigns. Do you remember the ‘Yeh hai Youngistan meri Jaan’ cult and how the youth of the time went a little mad about it? Or the ‘Change the game’ campaign which exponentially enhanced our World Cup experience. Yet again, Taking forward the same legacy and not disappointing us even a bit, Pepsi launched its global campai...

Some of the biggest Social Media Campaign Fails!

Marketing is a tricky concept but is an equally indispensable approach for any brand to grow in the market today. In that context, social media plays a vital role in modern marketing strategies. Where it takes a series of befitting and intriguing social media campaigns to build a striking brand image in the market, there, just one out of the line content campaign, can turn out to be a major NO-NO for the brand and can Boomerang back at you. And ...

As a part of their #Breathless Campaign on twitter, brand Mirinda came up with an idea of fusing two of the most enticing concepts of this new (and mostly ‘online’) generation – flash mobs & social network - and delivered an effective brand engagement opportunity. Whether you like it or not, flash mobs are here to stay. Few years of from its inception, this idea spread faster than forest fire to become a common trend and nowadays you...

It’s high time we all get on the same page regarding Men’s Health Awareness campaigns. Whether it is No Shave November or Movember, these campaigns aim at changing the face of men’s health…quite literally. Movember or No shave November, it marks every November where men grow out their moustaches in an effort to create awareness regarding prostate cancer and other health issues faced by men. What previous Movembers has shown us is that n...

More than 300 Million Monthly Active Users, 75 Million daily active users and 70 Millions of photos being uploaded daily says something, doesn’t it? Back in 2010, nobody would have thought that Instagram would become a huge entity within such short span of time. A small idea which took origin five years ago grew into a humongous social phenomenon where people are actively sharing their pictorial moments with the world. Started as an iPhone-only...