For the purpose of social media marketing, different forms of content such as text, images, video, and live streaming have a varied effect on the audience engagement. Nonetheless, the motive of brands is to expeditiously engage their audience in the most effective manner. For the same purpose, many brands have adopted Facebook Live streaming as a social media marketing strategy. However, the question to ask is how useful live streaming services ...

It’s not something unfamiliar that Aam Aadmi Party (AAP) has been in news for allegations and after which Twitter outrages and swells with responses and accusations from the global users on and about the political party, its leaders, and ministers. Commencing with a quick brush up of how AAP came into the public eye yet again and got caught in the ugly clutches of politics. Kapil Mishra versus Arvind Kejriwal: Delhi CM asked to resign or...