Technology Trends In Experiential Marketing'

#3 Technology Trends In Experiential Marketing

Traditional marketing is focused on demonstrating the value of a product or brand to customers, either directly or indirectly. However, in today’s age, modern audiences are not as influenced by traditional marketing as they used to be.  Experiential marketing is a marketing paradigm which is focused on creating experiences for the customer which immerses them in a product or brand. The idea is to engage as many human senses of the customer...

Can Experiential Marketing Build Brand Trust And Advocacy?

The latest challenge in the marketing world is Gen Z - it is the generation that came after the millennials, born approximately from 1995 to the early 2000s. This generation was brought up in a fast digital world and expected most interactions to be supported by a digital supplement. Gen Z’s favourite social channels include popular social media platforms like Facebook, Instagram, Snapchat, etc and they also prefer watching live streams of...

Experiential Activations

Your Guide To A Successful Brand Activation Strategy

To make your brand trend, a successful brand campaign is a must. A boring marketing campaign falls flat on the face, without engaging any audience. To make a buzz with a marketing campaign or to promote a brand or for branding, brand activation solutions and digital activations are used by agencies to make their brand success by marking its presence. Social media has taken a troll in the current era, and marketers are using it for their brand...

BTL Activities

Time keeps on changing, and so does marketing trends and strategies. Gone are the days when traditional marketing and ATL activities (print, media, radio & internet) were only responsible for generating leads. Years ago, ATL (above-the-line ) marketing activities were in existence. Ever since marketers started using experiential marketing solutions to promote their brand, BTL activities have taken over traditional marketing entirely in the c...