Technology has dramatically changed the way we live and disrupted almost every aspect of our lives and it is no surprise that the use of technology has also made a huge impact on the world of marketing too.
One of the biggest trends in marketing these days, especially for events and brand activations, is the hashtag printer. In this blog, we’re going to learn more about the impact of hashtag printers on events, brand activations, and how they affect the overall marketing zeitgeist.
What is a Hashtag Printer?
Essentially the premise of a hashtag printer is straightforward – it prints out pictures that are posted on social media platforms with a specific hashtag. These printers can either be in the form of a dedicated Instagram hashtag printer or a more complex social media hashtag printer in general.
How these printers work is also pretty simple to understand. Suppose you want to host an event and would like a lot of user-generated content to be created so your event can gain traction on social media.
All you have to do is install a hashtag printer for events and tell all the attendees to post pictures of the event on their social media using your specific hashtag.
The printer will then automatically search for the pictures on social media which use that specific hashtag and start printing those pictures in a fixed layout that is pre-decided by you, which can also be used for branding purposes.
A hashtag printer gives attendees the incentive to create more user-generated content for your event, but there are also many other benefits of using hashtag printers. We’re going to take a look at some of these benefits in the section below.
Benefits of Using Hashtag Printers
A hashtag printer for events not only creates massive user-generated content but also improves the experience of the attendees of your event. Here are some of the benefits provided by a social media hashtag printer in more detail:
It enhances the experience of the event for your attendees
A hashtag photo booth or printer can be effectively used as a talking point for your event. Since most people love clicking and viewing pictures, hashtag printers can be used to add some entertainment value to your event. An Instagram hashtag printer that keeps printing pictures based on the images posted on Instagram enhances the experience of the attendees in two significant ways:
- They provide an interactive and noble experience of getting prints of pictures using just their social media.
- They give the attendees a souvenir to remember the event and their memories associated with the event.
By adding hashtag printers to your event, you amplify its effect and recall value in the minds of the attendees of the event by providing them with a physical reminder of the great times that they had at your event.
It creates a lot of user-generated content
User-generated content (UGC) is one of the most important things when it comes to events. However, getting people to shoot a lot of UGC for any event is not an easy task. A hashtag photo booth or hashtag printers create a huge incentive for the attendees of the event to click pictures and share them on social media as they get prints of their pictures almost instantly.
The prints of the pictures can be customised to create a connection between the event and the attendees as they are entirely customisable. Installing an Instagram hashtag printer will definitely boost the amount of UGC created during your event.
Increases your social media traction
Due to the way hashtag printers work, the pictures clicked by the attendees of the event have to be posted on a social media platform. This leads to your event getting a lot of traction on social media as people and if you plan it well, this could also lead to your event’s hashtag trending on social media.
Social media marketing is a huge part of any event’s marketing and impacts the brand value of your event and future events. By introducing your hashtag printers to your event, you’re increasing the reach and engagement of the social media of your event by a huge margin while providing value to the attendees at the same.
A hashtag printer for events can help not only in increasing the value of your events for the attendees but it also provides a lot of benefits when it comes to the marketing of the event in the form of providing a huge amount of user-generated content and social media traction.
Hashtag printers are just one of the many applications of experiential marketing technology when it comes to marketing. By integrating the social media world and the real world seamlessly, they provide a way to leverage the novelty produced by the printer to create better and smarter marketing initiatives.