Social Media Trends for 2020 and Beyond

These days, the majority of people in the world spend a significant amount of time using their phones or other digital devices, and social media apps are some of the most widely used apps all over the world. Social media in 2020 has become all-pervasive. According to recent statistics, the internet has more than 4 billion users and there are 3.725 billion active social media users in the world. The average daily time spent on social media is ...

Best Social Media Campaigns of 2019

Social media marketing is vital in today’s marketing world for any brand. Digital campaigns are used by companies all over the world to inform, persuade, and connect with their online audiences in a direct, personal manner. We saw some amazing digital marketing campaigns in 2019 that were truly innovative and made the best use of social media in terms of marketing. In this blog, we’re going to take a look at some of the best social med...

5 Interactive Technology Ideas Guaranteed To Take Your Events To The Next Level

Engagement is important for any event, whether it be a corporate meeting or a casual party. In today’s world increasingly short attention spans, capturing your attendee’s focus is vital if you want to host a successful event. Interactive technology can be used to create immersive, thought-provoking, and exciting attractions that’ll not only capture the attention of the attendees but will stay in their minds. In this blog, we’re goi...

Experiential Marketing Events: 3 Tips To Demonstrate ROI

Experiential marketing events are all the rage in the world of marketing today. This is made evident by the ever-increasing budgets for experiential marketing solutions, a trend that is seen all over the world. One of the challenges faced by any event activation agency these days is finding the best way to determine the ROI of the budget for experiential events technology. Determining the ROI of experiential marketing solutions can be a bi...

Experience Matters – 5 Ways To Deliver A Great Event Experience

Event experience is one of the most important aspects of an event for attendees. Event experience can be defined as the feelings that attendees have before, during, and after an event. While attendees do care about things such as amazing lighting or really great events activation, how the event made them feel is much more important as that has a longer recall value. When you talk to someone about an event, they mostly talk about how they felt...

Deepen Your Consumer Connection With Brand Activations

Every new generation brings new challenges for marketing experts. Brand experiences and experiential marketing are the answers to the challenges faced by marketing experts in the world of Gen Z and millennials. Traditional marketing doesn’t work on young people these days. In fact, traditional marketing tactics and methods repel them. This is where experiential marketing fills the gap. Instead of focusing on the key selling points of the...

How Successful CMOs Think Like Salespeople

How Successful CMOs Think Like Salespeople. Do You?

In the old days, the job of marketing was much more simple and focused. The primary role of marketing was to focus on driving awareness about the brand and ensuring the message reaches the key audiences. In today’s world, marketing has become much more nuanced and complex. As functions of sales and marketing have started merging, the job of Chief Marketing Officer has become more compounded. In this blog, we’re going to take a look at ...

Brand Activation Ideas for Events

5 Brand Activation Ideas For Events

Organising and creating an event is a tough task. There are a lot of things you need to care about when it comes to events to ensure all the attendees have an amazing experience. One of the more trickier parts of organizing an event involves coming up with brand activation ideas. Before we start getting into the latest best activation trends, let us understand what a brand activation actually is. Brand Activation A brand activation, in ...

Impact of Hashtag Printer

The Impact of Hashtag Printers

Technology has dramatically changed the way we live and disrupted almost every aspect of our lives and it is no surprise that the use of technology has also made a huge impact on the world of marketing too. One of the biggest trends in marketing these days, especially for events and brand activations, is the hashtag printer. In this blog, we’re going to learn more about the impact of hashtag printers on events, brand activations, and how th...

Technology Trends In Experiential Marketing'

#3 Technology Trends In Experiential Marketing

Traditional marketing is focused on demonstrating the value of a product or brand to customers, either directly or indirectly. However, in today’s age, modern audiences are not as influenced by traditional marketing as they used to be.  Experiential marketing is a marketing paradigm which is focused on creating experiences for the customer which immerses them in a product or brand. The idea is to engage as many human senses of the customer...

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