Technology Trends In Experiential Marketing'

#3 Technology Trends In Experiential Marketing

Traditional marketing is focused on demonstrating the value of a product or brand to customers, either directly or indirectly. However, in today’s age, modern audiences are not as influenced by traditional marketing as they used to be.  Experiential marketing is a marketing paradigm which is focused on creating experiences for the customer which immerses them in a product or brand. The idea is to engage as many human senses of the customer...

Can Experiential Marketing Build Brand Trust And Advocacy?

The latest challenge in the marketing world is Gen Z - it is the generation that came after the millennials, born approximately from 1995 to the early 2000s. This generation was brought up in a fast digital world and expected most interactions to be supported by a digital supplement. Gen Z’s favourite social channels include popular social media platforms like Facebook, Instagram, Snapchat, etc and they also prefer watching live streams of...

Experiential Activations

Your Guide To A Successful Brand Activation Strategy

To make your brand trend, a successful brand campaign is a must. A boring marketing campaign falls flat on the face, without engaging any audience. To make a buzz with a marketing campaign or to promote a brand or for branding, brand activation solutions and digital activations are used by agencies to make their brand success by marking its presence. Social media has taken a troll in the current era, and marketers are using it for their brand...

BTL Activities

Time keeps on changing, and so does marketing trends and strategies. Gone are the days when traditional marketing and ATL activities (print, media, radio & internet) were only responsible for generating leads. Years ago, ATL (above-the-line ) marketing activities were in existence. Ever since marketers started using experiential marketing solutions to promote their brand, BTL activities have taken over traditional marketing entirely in the c...

Rightly dubbed as ‘the greatest literary show on Earth’, Jaipur Literature Festival has become an annual literary platform for knowledge-sharing conversations and beyond at Diggi Palace in Jaipur. To retain its exponential recognition and connectivity with the audience on different platforms, we have been executing various digital verticals since last few years. We did same for this edition of JLF as well and deployed a host of digital servic...

In its 11th edition this year, the ZEE Jaipur Literature Festival is a literary stage that experiences a tremendous footfall each year. With a rapidly increasing number of literature aficionados, writers & poets keen to be a part of the 'Greatest Literary Show on Earth', it indeed was a great responsibility to manage the registration & ticketing processes efficiently. At EventBot, our team ensured a hassle-free experience for registration...

A festival that requires no theatrical introduction- Recognised as the 'Greatest Literary Show on Earth' & the 'Kumbh of Literature', the ZEE JLF 2018 was coordinated with cashless environment solutions in association with Eventbot. Experiencing a massive footfall each year along with countless transactions for ticketing, literature merchandise, F&B & more, this year the ZEE Jaipur Literature Festival made a breakthrough with cashless...

The fifth edition of one of the largest industrial trade shows - ‘India Industrial Fair 2018’ was hosted by Department of Industries (Govt. of Rajasthan) and Laghu Udyog Bharati in Jaipur. Its aim was to attract buyers who actively source new and innovative products from India and around the world. This event offered the participating companies a unique platform to exhibit their products and services. We were present on-site to organize sever...

Oppo launched their latest selfie-centric smartphone – ‘Oppo F5 Youth’ at a specially designed Selfie Cafe in the popular mall of Phoenix Marketcity in Kurla, Mumbai. For this event, we developed a mobile application which was used to click photos on the three different Oppo phones and all three photographs were shareable in one post on the social media. How was this executed? A person clicked a picture on say phone no.1. A unique code was...

Making Feedbacks Interesting With “Sling Swipe” At ISNCON ‘17

The 48th Annual Congress of the Indian Society of Nephrology (ISNCON 2017) was hosted during 14-17th December 2017 and there were around 1500 delegates from across the country who participated in the conference for knowledge share in the field of Nephrology, Dialysis, and Transplantation. For our client Creanno Entertainment LLP, we developed a feedback mobile application installed on a tablet at the booth of Fresenius medical care where a person...

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