Experience Matters – 5 Ways To Deliver A Great Event Experience

Event experience is one of the most important aspects of an event for attendees. Event experience can be defined as the feelings that attendees have before, during, and after an event. While attendees do care about things such as amazing lighting or really great events activation, how the event made them feel is much more important as that has a longer recall value. When you talk to someone about an event, they mostly talk about how they felt...

Deepen Your Consumer Connection With Brand Activations

Every new generation brings new challenges for marketing experts. Brand experiences and experiential marketing are the answers to the challenges faced by marketing experts in the world of Gen Z and millennials. Traditional marketing doesn’t work on young people these days. In fact, traditional marketing tactics and methods repel them. This is where experiential marketing fills the gap. Instead of focusing on the key selling points of the...

How Successful CMOs Think Like Salespeople

How Successful CMOs Think Like Salespeople. Do You?

In the old days, the job of marketing was much more simple and focused. The primary role of marketing was to focus on driving awareness about the brand and ensuring the message reaches the key audiences. In today’s world, marketing has become much more nuanced and complex. As functions of sales and marketing have started merging, the job of Chief Marketing Officer has become more compounded. In this blog, we’re going to take a look at ...

Brand Activation Ideas for Events

5 Brand Activation Ideas For Events

Organising and creating an event is a tough task. There are a lot of things you need to care about when it comes to events to ensure all the attendees have an amazing experience. One of the more trickier parts of organizing an event involves coming up with brand activation ideas. Before we start getting into the latest best activation trends, let us understand what a brand activation actually is. Brand Activation A brand activation, in ...

Impact of Hashtag Printer

The Impact of Hashtag Printers

Technology has dramatically changed the way we live and disrupted almost every aspect of our lives and it is no surprise that the use of technology has also made a huge impact on the world of marketing too. One of the biggest trends in marketing these days, especially for events and brand activations, is the hashtag printer. In this blog, we’re going to learn more about the impact of hashtag printers on events, brand activations, and how th...

Technology Trends In Experiential Marketing'

#3 Technology Trends In Experiential Marketing

Traditional marketing is focused on demonstrating the value of a product or brand to customers, either directly or indirectly. However, in today’s age, modern audiences are not as influenced by traditional marketing as they used to be.  Experiential marketing is a marketing paradigm which is focused on creating experiences for the customer which immerses them in a product or brand. The idea is to engage as many human senses of the customer...

Can Experiential Marketing Build Brand Trust And Advocacy?

The latest challenge in the marketing world is Gen Z - it is the generation that came after the millennials, born approximately from 1995 to the early 2000s. This generation was brought up in a fast digital world and expected most interactions to be supported by a digital supplement. Gen Z’s favourite social channels include popular social media platforms like Facebook, Instagram, Snapchat, etc and they also prefer watching live streams of...

Experiential Activations

Your Guide To A Successful Brand Activation Strategy

To make your brand trend, a successful brand campaign is a must. A boring marketing campaign falls flat on the face, without engaging any audience. To make a buzz with a marketing campaign or to promote a brand or for branding, brand activation solutions and digital activations are used by agencies to make their brand success by marking its presence. Social media has taken a troll in the current era, and marketers are using it for their brand...

Time keeps on changing, and so does marketing trends and strategies. Gone are the days when traditional marketing and ATL activities (print, media, radio & internet) were only responsible for generating leads. Years ago, ATL (above-the-line ) marketing activities were in existence. Ever since marketers started using experiential marketing solutions to promote their brand, BTL activities have taken over traditional marketing entirely in the c...

Rightly dubbed as ‘the greatest literary show on Earth’, Jaipur Literature Festival has become an annual literary platform for knowledge-sharing conversations and beyond at Diggi Palace in Jaipur. To retain its exponential recognition and connectivity with the audience on different platforms, we have been executing various digital verticals since last few years. We did same for this edition of JLF as well and deployed a host of digital servic...

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