It’s not something unfamiliar that Aam Aadmi Party (AAP) has been in news for allegations and after which Twitter outrages and swells with responses and accusations from the global users on and about the political party, its leaders, and ministers. Commencing with a quick brush up of how AAP came into the public eye yet again and got caught in the ugly clutches of politics. Kapil Mishra versus Arvind Kejriwal: Delhi CM asked to resign or...

For decades, Pepsi has always been on the upper hand whenever the talk was about creating some exceptional marketing campaigns. Do you remember the ‘Yeh hai Youngistan meri Jaan’ cult and how the youth of the time went a little mad about it? Or the ‘Change the game’ campaign which exponentially enhanced our World Cup experience. Yet again, Taking forward the same legacy and not disappointing us even a bit, Pepsi launched its global campai...

Facebook Live Polls – A Tool of Great Engagement

Polls in Facebook Live has emerged a new way to engage the audience on the social platform. Whether it is great elections of the United States to asking your audience about their favourite food, you can see a live poll video every now and then on your Facebook timeline. Recently, the upsurge of this social media trend benefited many pages and sites in terms of variably increasing their outreach. And, for something as simple as a Live Poll, it is ...

Some of the biggest Social Media Campaign Fails!

Marketing is a tricky concept but is an equally indispensable approach for any brand to grow in the market today. In that context, social media plays a vital role in modern marketing strategies. Where it takes a series of befitting and intriguing social media campaigns to build a striking brand image in the market, there, just one out of the line content campaign, can turn out to be a major NO-NO for the brand and can Boomerang back at you. And t...

A Guide to Facebook’s Ad Targeting Options

More than a billion people log in Facebook every day. What does this mean from the perspective of marketing and advertising?  It means that Facebook has ample amount of data on its hands waiting to be used. This data has been accumulated over the years where Facebook has kept an eye out on what you are liking, what you are sharing, what you are commenting about and what updates you are putting on the timeline. All this information when combined...

Rise of “Tweet Chats” – A Live User Engagement Activity

Twitter has leveraged the idea of being a platform of, by and for people - where they are free to share opinions, comments, jokes, and questions - in front of listeners/online audience. Gradually it became a great tool for people from different spheres of life to connect with large masses by putting their views and thoughts into 140 Characters packet, which calls for more concise and compact conversations, unlike Twitter's social-counterparts. Di...

As a part of their #Breathless Campaign on twitter, brand Mirinda came up with an idea of fusing two of the most enticing concepts of this new (and mostly ‘online’) generation – flash mobs & social network - and delivered an effective brand engagement opportunity. Whether you like it or not, flash mobs are here to stay. Few years of from its inception, this idea spread faster than forest fire to become a common trend and nowadays you c...

It’s high time we all get on the same page regarding Men’s Health Awareness campaigns. Whether it is No Shave November or Movember, these campaigns aim at changing the face of men’s health…quite literally. Movember or No shave November, it marks every November where men grow out their moustaches in an effort to create awareness regarding prostate cancer and other health issues faced by men. What previous Movembers has shown us is that n...

How essential are Social Media Icon Sets?

Social networking is an unfathomably powerful apparatus for sharing substance, boosting popularity, enhancing site design improvement, and getting found on the web. It is a viral method for showcasing and also corresponding with your clients.  With advancements of online innovations, social networking is presently all around, changing the way human collaborates. Thus, demands for social media icons are raised within web community especially web ...

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