Every Brand Should Take Note of these Facebook Live Stats

The Social Media Game was changed forever when Facebook launched Facebook Live for the users on April 6, 2016. It has enabled more than a billion people on the social network to go Live from any part of the world, anytime. Being just a year old, Facebook Live has risen as a dominant platform for all sorts of media posted on the news feed of Facebook, utilised by the media publishers of the top pages on the world’s largest social network. If yo...

Select CityWalk gains entry in Record Books with #CityOfSelfies !

How our Selfie-centred engaging activity helped Select CityWalk become a record holder of ‘Most Selfies Clicked in a Day” in Limca Book of Records with more than 7000 selfies! Selfies are a trendy new way of self-depiction in this social networking driven generation and the internet has come to terms with the selfie phenomenon. Now that we are deep into the digital age with smartphones being excellent shooters, this trend has gone rampant. ...

Exploring the Power of Mobile Feed Creativity for Social Media

A mobile is a communication device by large, but parallel to this, don’t we also assume the limited power it grants a brand for advertising and marketing needs? Escape from the limitations that float around you when you come to think of mobile advertising for your brand. With boundless creativity in mobile phones, advertise your brand story, brand product and services seamlessly with digital media marketing with mobile creativity exploration. ...

For the purpose of social media marketing, different forms of content such as text, images, video, and live streaming have a varied effect on the audience engagement. Nonetheless, the motive of brands is to expeditiously engage their audience in the most effective manner. For the same purpose, many brands have adopted Facebook Live streaming as a social media marketing strategy. However, the question to ask is how useful live streaming services ...

It’s not something unfamiliar that Aam Aadmi Party (AAP) has been in news for allegations and after which Twitter outrages and swells with responses and accusations from the global users on and about the political party, its leaders, and ministers. Commencing with a quick brush up of how AAP came into the public eye yet again and got caught in the ugly clutches of politics. Kapil Mishra versus Arvind Kejriwal: Delhi CM asked to resign or...

For decades, Pepsi has always been on the upper hand whenever the talk was about creating some exceptional marketing campaigns. Do you remember the ‘Yeh hai Youngistan meri Jaan’ cult and how the youth of the time went a little mad about it? Or the ‘Change the game’ campaign which exponentially enhanced our World Cup experience. Yet again, Taking forward the same legacy and not disappointing us even a bit, Pepsi launched its global campai...

Facebook Live Polls – A Tool of Great Engagement

Polls in Facebook Live has emerged a new way to engage the audience on the social platform. Whether it is great elections of the United States to asking your audience about their favourite food, you can see a live poll video every now and then on your Facebook timeline. Recently, the upsurge of this social media trend benefited many pages and sites in terms of variably increasing their outreach. And, for something as simple as a Live Poll, it is ...

Some of the biggest Social Media Campaign Fails!

Marketing is a tricky concept but is an equally indispensable approach for any brand to grow in the market today. In that context, social media plays a vital role in modern marketing strategies. Where it takes a series of befitting and intriguing social media campaigns to build a striking brand image in the market, there, just one out of the line content campaign, can turn out to be a major NO-NO for the brand and can Boomerang back at you. And ...

A Guide to Facebook’s Ad Targeting Options

More than a billion people log in Facebook every day. What does this mean from the perspective of marketing and advertising?  It means that Facebook has ample amount of data on its hands waiting to be used. This data has been accumulated over the years where Facebook has kept an eye out on what you are liking, what you are sharing, what you are commenting about and what updates you are putting on the timeline. All this information when combined...

Rise of “Tweet Chats” – A Live User Engagement Activity

Twitter has leveraged the idea of being a platform of, by and for people - where they are free to share opinions, comments, jokes, and questions - in front of listeners/online audience. Gradually it became a great tool for people from different spheres of life to connect with large masses by putting their views and thoughts into 140 Characters packet, which calls for more concise and compact conversations, unlike Twitter's social-counterparts. Di...

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