7 Reasons to Use BTL (Below-The-Line) Activities for Brand Promotion and Activation

Time keeps on changing, and so does marketing trends and strategies. Gone are the days when traditional marketing and ATL activities (print, media, radio & internet) were only responsible for generating leads. Years ago, ATL (above-the-line ) marketing activities were in existence. Ever since marketers started using experiential marketing solutions to promote their brand, BTL activities have taken over traditional marketing entirely in the current scenario.

Marketing is a multidimensional zone, that demands to walk along with the current trend, to gain desired goals. BTL activities are dominating the marketing arena, and all marketers are well aware of below-the-line activations. BTL activations are known to grab target audience sight quite quickly and garner untapped target customers. BTL activities are known to enhance two-way interactions while building a customer-brand relationship.

You must be puzzling with various questions like, what are these activities? How do these activities prove beneficial in your marketing experiences? Why you need BTL activities to amp your marketing game? Firstly let’s understand what is BTL marketing and how it works?

What is BTL Marketing and How It Works?


BTL is known as below the line advertising. It is a marketing strategy where products are promoted on a more personal level than ATL advertising. BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and give the opportunity to brands and consumers to connect on a personal level. It allows a direct point of contact between customers and the brand. With the changing dynamics of marketing, Instagram Hashtag Printers and Social or Tweet Cafe are being used extensively as a part of BTL marketing strategy to engage more audiences around the globe. BTL activities are using creative out of the box ideas to attract and engage more target audience. BTL activation gives your brand the desired exposure and increases its visibility.

Why You Should Opt for BTL Activities in Your Next Campaign?

BTL Activities for Brand Activations

Direct Point of Contact between Customers & Brands

BTL activities enable direct communication between brands and customers. Direct communication helps customers to understand the product in a better way, and connect both on a personal level. It helps brands to understand customers buying patterns and behavior. BTL marketing includes brand activation, mall activation, email marketing, telemarketing, exhibitions and more. BTL activities help you in achieving your goal while reaching your target audience easily. BTL activations can further result in brand loyalty. Nowadays, marketers are using interactive technology solutions to leverage their brands. Instagram Hashtag Printer, Social 360 Photo Booth, Tweet Cafe, Photo and GIF Booths are some of the common practices used by brand activation agencies.

Create Brand Awareness

BTL activities help marketers to spread awareness about the brand. It helps people to connect with the brand and explain the benefits of a brand. BTL activations help in attracting more customers while increasing the leads of a brand. Innovative and creative BTL activities are the most preferred marketing strategy used by marketers in the current scenario, as it creates a niche for a brand. It helps the brand to mark its presence in the market.

Reaching Your Target Audience

BTL activations help you in reaching your target audience. Having the desired goal allows you to plan accordingly. Whether you opt for mall activation, brand activation or hashtag printer, you must be aware of your target group of audience. BTL activities help you in reaching the right consumer.

Makes Your Brand Stand Out

Innovative BTL activities help your brand to stay ahead of the competition. Millions of brands came into existence, and television is flooded with many advertisements. Some brands get lost in the clutter, and their message is not conveyed to the audience. BTL activities offer an opportunity for brands to showcase their products to the target audience. It gives brands the platform to communicate their marketing message clearly to its audience. BTL activities help the brand to stand out without getting lost in the clutter. 

Build Brand Credibility

BTL activities have been on the rise ever since experiential marketing solutions came into play. BTL activities deliver instant results and build a positive brand image. It gives the brand an opportunity to demonstrate its products to its target audience, resulting in the sale of the product. It helps in building a customer-brand relationship. A positive brand image results in increased sales.

Creates An Impact on The Audience

As compared to traditional marketing measures, BTL activities help in creating a stronger impact on the audience. BTL activities make the brand memorable and increase the recall value. BTL activities engage the audience and give them an opportunity to interact. Be it any BTL activity, whether its mall activation or exhibitions or latest experiential marketing solutions like hashtag printer or Photobox, it helps the brand to engage the audience while creating a positive and powerful impact on them.

Enable Audience to Feel Your Product

You must have come across free samples of the products when you visit the market. Sampling and trial generation is one of the varied forms of BTL activities. Sampling is one of the effective measures in BTL marketing, as it introduces your brand to the audience. It gives them an insight into the product, resulting in repeated sales of the product. Sampling allows customers to touch and feel the product. It is an effective marketing measure to acquaint the consumer with products. When consumers become familiar with the product, it provides them quality assurance which can later result in Brand loyalty and can help the brand in the long run.

An innovative and out of the box brand activation solution can help in creating a niche for any brand. It’s time to amp up your marketing game. Give your brand the desired exposure and let it generate more sales through BTL activities. If your brand has not yet tried BTL activities, now is the time to buckle up and mark your presence in the market with BTL marketing strategies. An offbeat medium to reach target audiences in the most innovative ways.