The globally celebrated Road to Ultra’s event “Ultra Music Festival” was recently hosted in New Delhi and Mumbai. Just like its international counterparts, the excitement of the music enthusiasts was beaming high with the presence of fan favorite music talents like The Chainsmokers.
To further enhance the experience and engagement of the audience, we worked with the organizers to put an “Ultragram” stand where people were able to get their photos printed which were clicked at the event grounds and posted on Instagram using the hashtag #KFULTRASQUAD.
Step 1 – User clicks a photo.
Step 2 – User shares the photo on Instagram with the designated hashtag.
Step 3 – User collects the printed photo with custom branding from the installed printers.