Marketing is a tricky concept but is an equally indispensable approach for any brand to grow in the market today. In that context, social media plays a vital role in modern marketing strategies. Where it takes a series of befitting and intriguing social media campaigns to build a striking brand image in the market, there, just one out of the line content campaign, can turn out to be a major NO-NO for the brand and can Boomerang back at you. And t...
More than a billion people log in Facebook every day. What does this mean from the perspective of marketing and advertising? It means that Facebook has ample amount of data on its hands waiting to be used. This data has been accumulated over the years where Facebook has kept an eye out on what you are liking, what you are sharing, what you are commenting about and what updates you are putting on the timeline. All this information when combined...
Twitter has leveraged the idea of being a platform of, by and for people - where they are free to share opinions, comments, jokes, and questions - in front of listeners/online audience. Gradually it became a great tool for people from different spheres of life to connect with large masses by putting their views and thoughts into 140 Characters packet, which calls for more concise and compact conversations, unlike Twitter's social-counterparts. Di...
As a part of their #Breathless Campaign on twitter, brand Mirinda came up with an idea of fusing two of the most enticing concepts of this new (and mostly ‘online’) generation – flash mobs & social network - and delivered an effective brand engagement opportunity. Whether you like it or not, flash mobs are here to stay. Few years of from its inception, this idea spread faster than forest fire to become a common trend and nowadays you c...
Nowadays customizers on car makers' sites are routine. But one snag which automakers face is the means by which to rouse potential shoppers who might not have considered the brand to really utilize the customization programs. Oftentimes, consumers need to experience different, tedious steps that reasonable lead to surrendered plans, leaving just genuine buyers to satisfy the procedure. Mercedes-Benz tried to address this issue by acquiring custom...
More than 300 Million Monthly Active Users, 75 Million daily active users and 70 Millions of photos being uploaded daily says something, doesn’t it? Back in 2010, nobody would have thought that Instagram would become a huge entity within such short span of time. A small idea which took origin five years ago grew into a humongous social phenomenon where people are actively sharing their pictorial moments with the world. Started as an iPhone-only...