Marketing is a tricky concept but is an equally indispensable approach for any brand to grow in the market today. In that context, social media plays a vital role in modern marketing strategies. Where it takes a series of befitting and intriguing social media campaigns to build a striking brand image in the market, there, just one out of the line content campaign, can turn out to be a major NO-NO for the brand and can Boomerang back at you. And t...
More than a billion people log in Facebook every day. What does this mean from the perspective of marketing and advertising? It means that Facebook has ample amount of data on its hands waiting to be used. This data has been accumulated over the years where Facebook has kept an eye out on what you are liking, what you are sharing, what you are commenting about and what updates you are putting on the timeline. All this information when combined...
Nowadays customizers on car makers' sites are routine. But one snag which automakers face is the means by which to rouse potential shoppers who might not have considered the brand to really utilize the customization programs. Oftentimes, consumers need to experience different, tedious steps that reasonable lead to surrendered plans, leaving just genuine buyers to satisfy the procedure. Mercedes-Benz tried to address this issue by acquiring custom...