Creating “Live Your Music” and “Under The Crown” Contests For Fans of Jab Harry Met Sejal

How we created contests which appealed the fans of the movie Jab Harry Met Sejal and provided them with a platform to be a part of record breaking attempt in Bollywood’s greatest Chorus of all time! While normally the connection between a brand and movie promotion only revolves in the space of basic engagement with the audience, we along with Heineken and team of JHMS took it a step ahead by organising two fun and interactive contests for fans....