How our Selfie-centred engaging activity helped Select CityWalk become a record holder of ‘Most Selfies Clicked in a Day” in Limca Book of Records with more than 7000 selfies!
Selfies are a trendy new way of self-depiction in this social networking driven generation and the internet has come to terms with the selfie phenomenon. Now that we are deep into the digital age with smartphones being excellent shooters, this trend has gone rampant.
We conceptualised an event around this trend for Select CityWalk, one of the most preferred shopping destinations in the capital city. It was an exciting major promotional event on the weekend when footfall was the maximum. The event was called “City of Selfies” and it turned the central atrium of Select CityWalk into a massive selfie station on 11th and 12th of July 2015. We deployed 4 Photo booths across the mall and set up a big LCD screen. The booths were fabricated in the mobile shaped layout.
A person took a selfie at our pre-installed photo booths with an option to upload them on their Social Media profiles or on their phones after registering themselves and got featured on big LED screen at the mall. People had the option to take Polaroid prints to take memories home as well. A Selfie counter tracked the total number of selfies that were taken during the event. All the selfie clickers were given goodies and interesting entries even won iPods or gift hamper from Chumbak.
The selfie obsession and great passion of people resulted in with 7053 selfies on the second day of this two-day event, creating a record in the “Limca Book of Records” for clicking maximum Selfies at a place in the span of 24 hours, on 12th July 2015. From young folks to old, people present at Select CityWalk made a spot in the creative history with this level of massive participation.
With this event, people showcased their fun, quirky and simple yet happy side at the centre of one of the biggest shopping hub. In a society where people take ages to come out of their comfort, this event provided an opportunity for the people to break the label that ‘defines’ them.